brand/market

27 04 2011

At a quick glance at the television, a magazine, or simply walking down the street you are bombarded with a symbol that represents a BRAND. BRANDS are ubiquitous in our everyday lives.

Do you recognize any of these symbols that represent the success of marketing? recogonize the black swoosh??  www.nike.com or how about the silver apple ?? www.apple.com. 

A simple personal or organizational website is no longer the single source of information available online about a BRAND. With the help of social media, corporations can communicate effectively to their consumers. with the click of a few buttons, the corporation can advertise their message/BRAND  from one to many.

Get the latest updates on your favorite BRAND via twitter update, or facebook page.

social media is beneficial to BRANDS because it creates a relationship with the consumer of the product and the company.

Over 54 consumers were able to show that the like the new website and 15 consumers were able to give FEEDBACK and share their opinions about the new NIKE WEBSITE. social media can benefit the image of the company. By receiving consumer FEEDBACK , the company can alter its image to further satisfy the consumers needs or wants. allowing for early detection and smooth transitions of crisis management.

social media is changing the communication with guests of the media.  it allows for a new way of attracting talent.

facebook allows users to keep in touch by posting pictures, messages, videos, audio clips, links, etc. twitter allows for an exchange of quick, frequent 140 character texts. best for one to many and the chatter surrounding a product. both of these social media services are creating customer loyalty and FEEDBACK from their consumers.

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Burger Me Barcelona!

25 04 2011

My FAVORITE foods to eat are a Hamburger and French Fries. No matter what time of day or what day of the week it is I am always down to grab a Hamburger and French Fries.I’ve got my usual burger joints back in Bloomfield Hills, Detroit and Ann Arbor. Coming to Barcelona meant I had to begin my Burger journey again to find the top spots! Obviously, I had the options of going to McDonalds and Burger King, but I was not going to settle for those American fast food joints! I wanted to find AUTHENTIC BURGER joints in Barcelona. I was not able to take this on alone, and had to look for some “Burger Buddies“, people who would be on the hunt for a great burger joint.

The  the perfect combination of Hamburger and Fries depends on type of meat used for the burger, the cripsy-ness of the fries, the amount of time it takes to be cooked and where you are going to be eating the burger and fries!

Stop 1: Sandwich and Friends – with four convenient locations, I found myself struck by the “Burger & Friends” advertisements at a local restaurant by my apartment.  This burger was of decent size, but served with chips not fries.   it was garnished with just a bun… BORING. Therefore, i can only give it a 5/10 rating. Sandwich and Friends overall gets a 4 star rating, as they are open 7 days a week and have free wifi !!

Stop 2: Bar Paris – a small cafe/bar that is located next to my apartment. Bar Paris is open at almost all hours of the day and is seen as a local hot spot for drinks, coffee, and tapas! Their burger is small and has a funky Catalan taste. It is not like your typical American burger as it comes solely as the meat, lettuce, a tomato, and bun. nothing more, nothing less. To me this is a dinky burger! but it is cheap and convenient.  I give this burger  a 6/10

How to Eat a Burger the “RIGHT” way ….

stop 3: La Champagneria o El Champayxet – tucked away in a tiny alley way – reina christina – near port olympico at the end of Via Lietana you will find this local spot. You throw your trash on the ground, meat is hanging in the air, and champagne is popping left and right. this burger may be on the smaller side, but it’s bun it filled with goodness!! pickles, bacon and spicy sauce top this burger off… no fries here either. But you can wash it down with home made champagne !! Making it a 7/10 on the rating scale

I have discovered secret places of barcelona where to get the BEST BURGER EVER EVER- you’ll have to ask me because i will not publicly share this information. and let me tell you this burger makes the top 5 world wide list!!!





Barca give me housee!!

25 04 2011

If the embedded video player doesn’t work please click on this Link to view a podcast about the Beats of Barcelona !!

itunes picTechnology is becoming increasingly intertwined with pop culture. On a daily basis we use digitized versions of books, films, and radio series.
we are known as the “tech babies” of generation Y those who are familiar with media, communication, and digital technologies. It only makes sense that these aspects would resonate in our daily lives. We use our ipods and mp3 players to watch tv shows, movies, and listen to music and podcasts.Generation Y is obsessing over “HOUSE MUSIC” aka “TECHNO MUSIC“. House music is computer generated sound bites, beats, and jams.

The 20/21 year old study abroad students here in Barcelona exaggerate the growing passion for HOUSE MUSIC. We eat , barely sleep, and dream HOUSE MUSIC. As of January 2011, college students from America got their first taste of HOUSE MUSIC at the “Energy” show in Amsterdamn, Netherlands. Other HOUSE MUSIC shows that many study abroad students attended were: AfroJack in Barcelona, Laidback Luke in Barcelona, Avicii in Barcelona, Skrillex in London, and “Sensation White” in Brussels, Beliguim. Many students will attend one final show before heading back home to the US of A on April 28th 2011 – Dirty South ft Dj David Berrie in Barcelona.

Study abroad students have been fortunate enough to see a multitude of HOUSE MUSIC shows and concerts in Barcelona!! Students studying abroad in other cities( such as Florence,Prague, London) have traveled to Barcelona just to experience these HOUSE MUSIC artist’s.





Barca give me houseee!!

25 04 2011





Calling anyone and everyone!

13 04 2011

Have you ever heard of a podcast?A podcast is a PERSONAL, ON DEMAND, broDCAST that is typically audio only. podcasts a fabulous venue to share and learn information about a topic because they are easy to access and freeAnyone can create a podcast, all you need is a computer, a microphone and a connection the web. The advancement of podcasting came about in early 2004 with the advent and increasing popularity of MP3 players and iPods. These are not the only mediums in which you can listen to a podcast. podcasts because they are broadcasted on the web are easily accessible. Today, people are able to access the internet from their hand held phone… something that was basically unheard of seven short years ago.Trying to explain a podcast to someone who did not grow up in the digital generation may be difficult. I took the time to share this video of podcasting in plain english to my mom, a new user to the internet and technology.

podcasting

podcasts are ideal for someone who wants to have a quick update, background, or full emersion of a topic. podcasts cover various topics, from serious political and legislative news, rap artist’s latest song to your neighbor’s gardening skills. 

The best part is that you can watch AS MUCH AS YOU WANT , WHENEVER YOU WANT, and can be HEARD VIA MULTIPLE MEDIA OUTLETS. Podcast’s are ideal for both people who are on the go-go-go and those who just like to sit back and learn about something new. You can tailor your “podcast playlist” to YOUR interests and hobbies. They are distributed episodically and streamed on the web.Being openly accessible and available 24/7 is a perk of subscribing to podcasts.

another benefit to podcasting is the lack of a gatekeeper. anyone and everyone has the ability to produce and export media content.   i think it is important that people take advantage of the opportunity to share their experiences with the rest of the ” World”, or those who are community members to the WORLD WIDE WEB. podcasts have evolved the process of audio mediums from a PUSH to a PULL. We are able to personalize and pull our own information easily and accessibly. these are important in determining the success of your podcast.

NPR- national public radio , one of the few if not only in the US that still exists. This medium offers a variety of podcasts to listen to. It is obvious that there is something for EVERYONE by browsing through the main categories of NPR’s podcasts : around the nation, art and life, books, business, economy, food, health, music, news, politics, science, technology, US and World.

Go out and explore the WEB! find the perfect podcast for you!





Featured film : Answer This!

12 04 2011
I LOVE ANN ARBOR! I am a 4th generation student at the University of Michigan. My Great Grandpa , my grandma, and my father attended U of M. Going to Michigan can almost be thought of as a family tradition. It is common to have a linage of family members who go to the same university.
This is an over view of the center of the University of Michigan campus also known as “The Diag“. In the center of the diag is a GIANT block M.
Many students lay out, read books, or just converse in the diag area.
When first arriving to the diag, you are brought to the center block M. There is an old story that is told about the M. It is BAD LUCK to step on the M before you take your first blue book exam.If you step on it before your exam , you are said to FAIL it.  I was told this story many years ago, and had to avoid walking on it for 18 years!
People become extremely passionate for the town of ANN ARBOR. It is a laid back and liberal city, where you can see diverse groups of people and hobbies. How can you share your passion for a city to a mass audience? Different media outlets allow for easy and accessible information. A great way to learn about another place is through film.
Answer This! Is the first movie ever filmed in Ann Arbor AND about the fabulous A2. Tonight was the exclusive premiere for cast and friends, and those who were fortunate enough to purchase tickets to the 10pm showing. The room was filled to the brim with fans, over 50 people had to stand to watch the film. No joke, a smile was on my face during the entire screening of Answer This.
The film follows the tale of LEGENDARY professor Ralph Williams and his son featured as a GSI. He taught a religion class here at the University of Michigan for many years. This class touched the hearts and minds of Michigan students forever. So much so that Chris Farah– the director of the film was inspired to create a screen play about it. He is a U of M grad who moved to LA after graduating. He and his brother co-produced the film. 
The love for the city of Ann Arbor, how academics play into it, and the passion for Bar trivia outlines the movie. The trivia pub team- The Ice Tigers defend their way to the final round in pub trivia at Ashley’s on State Street. The movie is filmed in all of the hot spots of Ann Arbor. You can see the actors and actresses strolling down Greenwood, State Street, in the diag and at Expresso Royale.
The main actors in the film are Kip Pardue aka Sunshine from Remember the Titans, Christopher Gorham aka Henry from Ugly Betty, and Arielle Kebbel from Jon Tucker Must Die.
Fun fact, yours truly earned my 15 minutes of fame by taking on a small extra role in the film. Look out for me in the lecture hall scenes! Other friends of mine that are Michigan students are also featured in the film: Emily Smith, Adam Bleznak (Alumni), and Nelson Kazan.
IF YOU BLEED MAIZE AND BLUE, THIS MOVIE IS FOR YOU!or if you just want to learn about Ann Arbor! 😀
Keep a look out during the Summer of 2011 for ANSWER THIS!
Photo from the premiere of Christopher Gorham, myself ,and Ralph Williams (actors from the film)