brand/market

27 04 2011

At a quick glance at the television, a magazine, or simply walking down the street you are bombarded with a symbol that represents a BRAND. BRANDS are ubiquitous in our everyday lives.

Do you recognize any of these symbols that represent the success of marketing? recogonize the black swoosh??  www.nike.com or how about the silver apple ?? www.apple.com. 

A simple personal or organizational website is no longer the single source of information available online about a BRAND. With the help of social media, corporations can communicate effectively to their consumers. with the click of a few buttons, the corporation can advertise their message/BRAND  from one to many.

Get the latest updates on your favorite BRAND via twitter update, or facebook page.

social media is beneficial to BRANDS because it creates a relationship with the consumer of the product and the company.

Over 54 consumers were able to show that the like the new website and 15 consumers were able to give FEEDBACK and share their opinions about the new NIKE WEBSITE. social media can benefit the image of the company. By receiving consumer FEEDBACK , the company can alter its image to further satisfy the consumers needs or wants. allowing for early detection and smooth transitions of crisis management.

social media is changing the communication with guests of the media.  it allows for a new way of attracting talent.

facebook allows users to keep in touch by posting pictures, messages, videos, audio clips, links, etc. twitter allows for an exchange of quick, frequent 140 character texts. best for one to many and the chatter surrounding a product. both of these social media services are creating customer loyalty and FEEDBACK from their consumers.