“buy it,use it, break it , fix it !” – Technologic

11 03 2011

We are said to be the a part of the  “TECH” (technology) generation – in that our daily lives are being enhanced, influenced and possibly even revolved around a technological device. The advancement of technology in our CURRENT day and age is moving rapidly. Just a short 40 years ago the most unthinkable technology products were being produced such as the POCKET CALCULATOR and the first microwordproccessor! NOW we can send and receive SMS, PICTURES, VOICENOTES, VIDEOS, or upload our CALENDAR and ADDRESS BOOK, play GAMES, and even watch TV from ONE small HAND HELD MOBILE DEVICE. It is honestly UNBELIEVABLE and SURREAL to see what technology has allowed humans to do today.

Music Artist’s have caught on to the TREND of TECHnology and have produced songs about how COMPUTERS and TECHnology are being used to enhance and update society.


“Buy it, use it, break it, fix it,
Trash it, change it, mail – upgrade it,
Charge it, point it, zoom it, press it,
Snap it, work it, quick – erase it,
Write it, cut it, paste it, save it,
Load it, check it, quick – rewrite it,
Plug it, play it, burn it, rip it,
Drag and drop it, zip – unzip it,
Lock it, fill it, call it, find it,
View it, code it, jam – unlock it,
Surf it, scroll it, pause it, click it,
Cross it, crack it, switch – update it,
Name it, rate it, tune it, print it,
Scan it, send it, fax – rename it,
Touch it, bring it, Pay it, watch it,
Turn it, leave it, start – format it.”


When I decided to be a Communications major at The UNIVERSITY OF MICHIGAN I knew the next FOUR years of MY LIFE would revolve around the MASS MEDIA.

[[Wikipedia states that the “Mass media refers collectively to all media technologies, including the Internet, television, newspapers, and radio, which are used for mass communications, and to the organizations which control these technologies. Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information.

The also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions (an entire way of life), as reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation. ” ]]

In America, we are constantly BOMBarded with the HOTTEST and LATEST trends, places to JET set off to or “proper” food to eat for a mid day snack by the MEDIA. The MASS MEDIA is a fascinating thing-  not only does it allow for people all over the world CONNECT, PLAY, AND EXECUTE their wildest dreams, but it allows them to do this in a matter of SECOND.

With the advent of the WORLD WIDE WEB in the late 1980’s/early 1990’s and the first search engines by TIM BERNERS-LEE the technological world would be forever altered. No longer would unimaginable technological devices be subjected to the wood-works of the a TV run by a satellite  but to being able to VIEW TELEVISION on your MOBILE DEVICE! My ancestors would NEVER believe their eyes if they were to cross paths with an iPAD.

The WORLD WIDE WEB has given kids, parents cousins aunts, uncles, sisters and brothers the OPPORTUNITY to download their FAVORITE TV SHOW that they missed earlier that day, week, or even month ago. Not only does almost every single television station or network have an online and interactive website but they also have a tab where users can WATCH EPISODES! it is like a DREAM COME TRUE – to be able to ACCESS and WATCH your favorite shows FOR FREE!!

I like to personally use the following websites to watch television shows will here in BARCELONA 😀

It is unfortunate that because I am located in another country (SPAIN) that my home networks of the united states will not allow me to access their online episode viewing, leaving me to have to watch them else where!





Time to go watch Tv!! if you would like to guess what it is I am watching CHECK out the “ABOUT ME” section at the top of the page for my favorite tv shows!


Media Convergence and Storytelling

9 03 2011

Media Convergence is more than a shift in technology, the convergence alters the relationship between existing technologies, industries, markets, genres and audiences. It is an ONGOING process, occuring at VARIOUS intersections of media technologies, indsutries, content and audiences. There are 5 processes of MEDIA CONVERGENCE according to Henry Jenkins : technological, economic, social, cultural and global.

Media convergence is the merging of mass communications outlets—print, television, radio, the Internet along with portable and interactive technologies through various digital presentation platforms.

The emergence of the internet and the digitization of information has led to an increase in media convergence. the internet allows for information to travel easily adn globally. people can send images, movies, songs and other types of multi-media with the click of a button! Media convergence allows for the users of the internet to INTERACT with the multi-media content.

Media Convergence allows mass media professionals to tell stories and present information and entertainment using a variety of media. THey can spread the story in a multitude of media outlets. People could watch a video on the tv, on the computer, on an ipod or even on their mobile phone.  americans are using their mobile phones for EVERYTHING these days. Instead of just having a simple phone with SMS, we now send eachother videos, have applications that can do anything and everything for you, and even SEE the person you are talking to!!

technological convergence this would be the digization of all media content. about one hundred years ago, television and radio never even existed. people would be entertained by the stories their families told or acted out. the transition of technology from the creatation of the TV to watching moves in a theatre revolutionized the media world. people were able to  rent VHS tapes to watch their favorite movies, now we can easily find these movies online with our computers or even download them to our ipods! its fascinating!!

THE iPHONE! the iPhone is one of the most incredible technological devices out on the market right now. You can ¨get an app¨for everything! want to know how to make an asian stir fry dish ? theres an app for that! when you are traveling ina new city and want to find the nearest burger joint?? there is an APP for that! You want to watch the hott new KAYNE west music video RUNAWAY – you can on your IPHONE!!