brand/market

27 04 2011

At a quick glance at the television, a magazine, or simply walking down the street you are bombarded with a symbol that represents a BRAND. BRANDS are ubiquitous in our everyday lives.

Do you recognize any of these symbols that represent the success of marketing? recogonize the black swoosh??  www.nike.com or how about the silver apple ?? www.apple.com. 

A simple personal or organizational website is no longer the single source of information available online about a BRAND. With the help of social media, corporations can communicate effectively to their consumers. with the click of a few buttons, the corporation can advertise their message/BRAND  from one to many.

Get the latest updates on your favorite BRAND via twitter update, or facebook page.

social media is beneficial to BRANDS because it creates a relationship with the consumer of the product and the company.

Over 54 consumers were able to show that the like the new website and 15 consumers were able to give FEEDBACK and share their opinions about the new NIKE WEBSITE. social media can benefit the image of the company. By receiving consumer FEEDBACK , the company can alter its image to further satisfy the consumers needs or wants. allowing for early detection and smooth transitions of crisis management.

social media is changing the communication with guests of the media.  it allows for a new way of attracting talent.

facebook allows users to keep in touch by posting pictures, messages, videos, audio clips, links, etc. twitter allows for an exchange of quick, frequent 140 character texts. best for one to many and the chatter surrounding a product. both of these social media services are creating customer loyalty and FEEDBACK from their consumers.

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gOBAMA!

30 03 2011

Barak Obama is noted as one of the first presidential candidates who really took advantage of SOCIAL MEDIA . His campaign basically invented the idea of politics 2.0. What do might I mean by politics 2.0? and what was learned from Obama‘s campaign?

> Micro-politics : noting that most people are NOT interested in politics,Obama learned that every single person is a universe. Stressing personal communication he wanted to figure out what individuals or individual groups of people are interested in.

>Politics out of politics : media broad casted political forums can take place in multiple forms. They are not just televised debates or speeches, but are Facebook pages and Twitter feeds. Obamas campaign exemplified the benefits of using SOCIAL MEDIA FORUMS. This would be the most successful route in reaching the “Y-GENERATION”- those who were born after the year 1982.

> Addressing Individuals : not only did Obama’s campaign obtain mass amounts of money in relation to his rival candidates, but a majority of this money came from donations that were LESS THAN $100. Proving that many people can come together and make a fortune.

MYBARAKOBAMA.COM was a website created by his campaign that gave citizens an opportunity to SHARE their points of view and CONNECT with other typically like- minded citizens. This image can be found on the website.

– He basically created his OWN SOCIAL NETWORK of followers. There are over 2 million profiles created on the website.

> Pay attention to details :  Obama made sure that he ALWAYS looked presentable, in put together outfits, spoke appropriately, and maintained well behaved.

In addition to his own SOCIAL NETWORKING website Obama relied heavily on FACEBOOK! Top Ten reasons why FACEBOOK worked for his campaign:

1. Facebook gives transparency- there is nothing to hide on facebook

2. Facebook molbilizes people – the viral capacity is HUGE , many people can be connected and share in ONE place.

3. Facebook and “micro feelings”/ “micro points of view” – any little tiny thing you promote can be easily passed on and gain a larger amount of “friends” or “followers”

4. Facebook communicates – images, posts, and opinions are easily accessible and shared

5.Facebook creates politics out of politics- Obama was able to figure out what different types of citizens were interested in by CONNECTING on facebook. Then he was able to COMMUNICATE what they wanted to hear about.

6.Facebook connects people – although you may not personally know hte person you are COMMUNICATING with you, you can still easily share your LIKE MINDED ideals and opinions. Others may also be able to share their information.

7. Facebook works for citizens – it is easily accessible and is shaped by the people who use it.

8. Facebook is global- everyone around the world can be informed about this topic.

9. Facebook and creativity- people can express and promote their opinions in a creative manner.

10.Facebook humanizes – makes Obama seem like a real person who the individuals feel they have a relationship with.


Obama BRANDED himself as a moment of HOPE.





Social Networks

10 02 2011

Before I could even begin to write this blog post, I spent an hour on Facebook- one of the most widely used online SOCIAL NETWORKING WEBSITES. Facebook allows you to connect, converse, and meet a multitude of people or keep in touch with ones you already know. SOCIAL NETWORKING has been brought to a whole new level with the invention of WEB 2.0 and the INTERNET. Opportunities can become available by a CONNECTION of a friend of a friend. A resulting issue of “Facebook Friends” is who do you accept? and who do you not? Do you really know this person? or is it just to have another connection?

Friend or Foe? I personally do not accept people who I have not physically met before. It is just too DANGEROUS and that person could end up using your information against you. The SOCIAL NETWORK that you have worked so hard to create could quickly crumble by ACCEPTING one “friend”.

SOCIAL NETWORKS can be seen as  a web of connections, bridging one person to another to another. You can be led to greater success by telling a CEO or a DOCTER that you know someone that they are close with. In the video we watched in class about SOCIAL NETWORKS in plain english – we observed how some people can find love or a job through their FRIENDS networks. It is not just your own network but those of the people you are connected to.

Example of a Facebook Page

I have used SOCIAL NETWORKING websites to gain an audience for an organization I worked for last summer. We would ADD friends and send them messages and information. ONLINE SOCIAL NETWORKS are great for publicity and raising awareness. We were able to advertise our EVENTS to a mass audience at the ease of a button click. By using TWITTER we could give short updates all day long.  Our organizations name and brand grew to a whole new level within just 2 months. From only being recognized by local community members to now people who live out of state. Its fascinating how quickly the information can be shared and traveled on the internet – especially by the help of SOCIAL NETWORKING SITES.

Join one today at www.Facebook.com or www.LinkedIn.com