Media Convergence and Storytelling

9 03 2011

Media Convergence is more than a shift in technology, the convergence alters the relationship between existing technologies, industries, markets, genres and audiences. It is an ONGOING process, occuring at VARIOUS intersections of media technologies, indsutries, content and audiences. There are 5 processes of MEDIA CONVERGENCE according to Henry Jenkins : technological, economic, social, cultural and global.

Media convergence is the merging of mass communications outlets—print, television, radio, the Internet along with portable and interactive technologies through various digital presentation platforms.

The emergence of the internet and the digitization of information has led to an increase in media convergence. the internet allows for information to travel easily adn globally. people can send images, movies, songs and other types of multi-media with the click of a button! Media convergence allows for the users of the internet to INTERACT with the multi-media content.

Media Convergence allows mass media professionals to tell stories and present information and entertainment using a variety of media. THey can spread the story in a multitude of media outlets. People could watch a video on the tv, on the computer, on an ipod or even on their mobile phone.  americans are using their mobile phones for EVERYTHING these days. Instead of just having a simple phone with SMS, we now send eachother videos, have applications that can do anything and everything for you, and even SEE the person you are talking to!!

technological convergence this would be the digization of all media content. about one hundred years ago, television and radio never even existed. people would be entertained by the stories their families told or acted out. the transition of technology from the creatation of the TV to watching moves in a theatre revolutionized the media world. people were able to  rent VHS tapes to watch their favorite movies, now we can easily find these movies online with our computers or even download them to our ipods! its fascinating!!

THE iPHONE! the iPhone is one of the most incredible technological devices out on the market right now. You can ¨get an app¨for everything! want to know how to make an asian stir fry dish ? theres an app for that! when you are traveling ina new city and want to find the nearest burger joint?? there is an APP for that! You want to watch the hott new KAYNE west music video RUNAWAY – you can on your IPHONE!!