brand/market

27 04 2011

At a quick glance at the television, a magazine, or simply walking down the street you are bombarded with a symbol that represents a BRAND. BRANDS are ubiquitous in our everyday lives.

Do you recognize any of these symbols that represent the success of marketing? recogonize the black swoosh??  www.nike.com or how about the silver apple ?? www.apple.com. 

A simple personal or organizational website is no longer the single source of information available online about a BRAND. With the help of social media, corporations can communicate effectively to their consumers. with the click of a few buttons, the corporation can advertise their message/BRAND  from one to many.

Get the latest updates on your favorite BRAND via twitter update, or facebook page.

social media is beneficial to BRANDS because it creates a relationship with the consumer of the product and the company.

Over 54 consumers were able to show that the like the new website and 15 consumers were able to give FEEDBACK and share their opinions about the new NIKE WEBSITE. social media can benefit the image of the company. By receiving consumer FEEDBACK , the company can alter its image to further satisfy the consumers needs or wants. allowing for early detection and smooth transitions of crisis management.

social media is changing the communication with guests of the media.  it allows for a new way of attracting talent.

facebook allows users to keep in touch by posting pictures, messages, videos, audio clips, links, etc. twitter allows for an exchange of quick, frequent 140 character texts. best for one to many and the chatter surrounding a product. both of these social media services are creating customer loyalty and FEEDBACK from their consumers.





Tweet Tweet

9 03 2011

Microblogging – it can be characterized as a brief posts typically under 140 characteristics of what is happening. According to WIKIPEDIA – Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links.

 Typically blogs are seen as long dragged out posts with many hyperlinks, images, videos and other forms of multi-media.  Microblogging does share these forms of multi media but maybe just not as extensive. Microblogging may show you one direct link, or one image vs many. An advantage to Microblogging is that it is short , efficient and straight to the point.  I find that microblogging is more convient to my upbeat lifestyle.

The top microblogging website today would be Twitter! Twitter is a social networking and microblogging website where users can connect, share, and inform( in addition to many other things). Twitter gives you the option to protect your tweets( the message that you post in 140 characters or less) or show them publicly. Many business companies and celebrities use twitter as a way to gain a following. The average joe is also commonly found on twitter. People use Twitter as a way to stay in touch with friends or share information with them about anything and everything.  Twitter took off in 2006 and was created by Jack Dorsey.  Today Twitter is estimated to have 190 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. You can join today at TWITTER.COM

If you still don´t really understand what TWITTER is all about, please watch this video :

I love using Twitter to get news and keep up with my friends lives. I also created a public twitter account for Journalism 2.0 @barshawlona 

A few issues arise with microblogging such as PRIVACY and SECURITY. although TWITTER has protected tweets some people still feel like their information can be easily distributed.  People feel nervous about their information being so public, but in my opinion thats just what you have to deal with while posting things on the internet.

I would be more concerned about having someone stalk you. If you are posting where you are and what you are doing at all points of the day someone could easily follow you literally!! It is important to share your information wisely.





Social Networks

10 02 2011

Before I could even begin to write this blog post, I spent an hour on Facebook- one of the most widely used online SOCIAL NETWORKING WEBSITES. Facebook allows you to connect, converse, and meet a multitude of people or keep in touch with ones you already know. SOCIAL NETWORKING has been brought to a whole new level with the invention of WEB 2.0 and the INTERNET. Opportunities can become available by a CONNECTION of a friend of a friend. A resulting issue of “Facebook Friends” is who do you accept? and who do you not? Do you really know this person? or is it just to have another connection?

Friend or Foe? I personally do not accept people who I have not physically met before. It is just too DANGEROUS and that person could end up using your information against you. The SOCIAL NETWORK that you have worked so hard to create could quickly crumble by ACCEPTING one “friend”.

SOCIAL NETWORKS can be seen as  a web of connections, bridging one person to another to another. You can be led to greater success by telling a CEO or a DOCTER that you know someone that they are close with. In the video we watched in class about SOCIAL NETWORKS in plain english – we observed how some people can find love or a job through their FRIENDS networks. It is not just your own network but those of the people you are connected to.

Example of a Facebook Page

I have used SOCIAL NETWORKING websites to gain an audience for an organization I worked for last summer. We would ADD friends and send them messages and information. ONLINE SOCIAL NETWORKS are great for publicity and raising awareness. We were able to advertise our EVENTS to a mass audience at the ease of a button click. By using TWITTER we could give short updates all day long.  Our organizations name and brand grew to a whole new level within just 2 months. From only being recognized by local community members to now people who live out of state. Its fascinating how quickly the information can be shared and traveled on the internet – especially by the help of SOCIAL NETWORKING SITES.

Join one today at www.Facebook.com or www.LinkedIn.com